Natasha Bougourd

Head of Content and freelance content and copywriter specialising in onsite SEO, digital PR, feature articles, thought leadership and product and service copy.
Featured on Marie Claire, The Independent, Top Santé, The Mirror, ChronicleLive and MSN.
Specialist subjects include sustainability and climate change, mental health, racial, gender and LGBTQIA+ equality, skincare and beauty, sport, education and both B2B and B2C technology.

Hotel Manager Reveals the Dos and Don'ts of Hotel Freebies

- Domain rating: 91 - Affluent, mid-aged audience - Article ghost-written from scratch
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Vacancies | Newcastle University

- Brief: position the university as an inclusive employer and not just open to those with degrees or university backgrounds - 26 position 1 rankings, including non-branded terms "Newcastle vacancies", "NCL vacancies", "NCL jobs" and "university teaching jobs" - 43% increase in applicants from diverse backgrounds within 3 months
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Using Digital to Drive Your Transport Business Forward

- Conversion-driven whitepaper - Focused on timely sector issues including ageing workforce and lack of digitalisation - 12% conversion rate from whitepaper download follow-up
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Let's work together

Need freelance copywriting services and like what you've seen?

Get in touch with your requirements! This can be the start of a beautiful partnership...

If you work in one of the following sectors, we'll get along:

  • skincare and beauty
  • women's lifestyle and issues
  • racial and LGBTQIA equality
  • further and higher education
  • consumer health
  • B2B technology
  • B2C technology
  • hospitality and leisure

Not in one of these sectors? Don't worry - from manufacturing to medical diagnostics, I've written about it! Let me know what you need and we'll see if we're a match.

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5 Changes You Need To Make To Your Winter Skincare Routine

Show your skin some love throughout the harsh winter season by updating your skincare routine with these hydrating tips from Tanologist…
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Toys Most 90s Babies Had Now Selling For Thousands

- Domain rating: 80 - Syndication across local Reach publications - Article fully ghost-written
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Dogs' 5 Sleeping Positions Explained and What They Say About Their Personality

- Domain rating: 91 - Trusted national news publication - Reached large audience of pet owners
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Publication features

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Are Health Apps Offering Wellbeing Solutions or Exacerbating Our Health Problems?

In the era of smartphones, we can now manage and even improve our health on our handheld devices. Whether you’re struggling with your mental health, want boost your physical health with your exercise regime or, you’re seeking to achieve a better night’s sleep -- there’s a wide choice of apps to turn to for support. Apps range from guided meditation to comprehensive running plans, and they can even track your sleep and mood. But are they doing more harm than good?

Skincare Diet: The Six Key Foods You Should Eat To Improve Oily, Dry and Combination Skin

- Domain rating: 88 - National publication with wide reach - Article fully ghost-written
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Blending tech and education

The Digital Skills Gap Starts at School

A recent study has shown that courses encouraging young people’s digital skills are failing, meaning pupils leave school underequipped for entering the digital economy. Here, we discuss the link between school education and the digital skills gap
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Digital Transformation Is More Human Than Ever

Digital transformation is a concept you’ll no doubt be familiar with by now. The use of technology to improve business processes, resulting in better efficiency and productivity, is nothing new. If done right, it’s highly profitable, with British businesses attributing a 34% revenue growth to their digital transformation efforts (IDG). But the human touch remains a key element - here, we discuss.
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National Coding Week – Reap the Benefits of an Upskilled Workforce

It’s fitting that, on the first day of National Coding Week, the World Economic Forum has projected that robots will create 133 million jobs compared to the 75 million it will displace by 2022. Why is this fitting? It’s because the same study found that software developers will become particularly in-demand, as well as data analysts and social media specialists. Here, we discuss why digitally upskilling employees will give businesses an edge over competitors.
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Thought leadership content

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The Pros and Cons of Flexible Working

It's once again Commute Smart Week, arranged by Work Wise UK. The initiative aims to raise the awareness of how remote working and smarter ways of commuting can benefit businesses and their employees in the winter months. Working from home is now recognised as a credible alternative to being in the office in the winter. With bad UK winter weather costing the economy £1 billion annually, it's time businesses embraced flexible and remote working.

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Our Women in Technology Leadership Talk Representation and Tech on International Women’s Day

Our series of blogs focusing on 5 women in technology roles at TSG was so popular for last year’s IWD that we thought we’d continue with the theme, but with a twist. This year, we sat down with two of our female leaders at TSG – Clare Townsend, Service Desk Manager and Laura Heath, Head of Product Development – to talk about their experiences as women in the tech industry and how they think we can increase women’s representation in technology.

Press releases

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Tsg Wins Three Sunday Times Best Companies to Work for 2020 Awards

TSG is proud to announce it has won three awards from Best Companies as part of the Sunday Times Best Companies to Work For 2020. In its first year of entering this prestigious programme, TSG has been voted as one of the 30 Best Companies to Work For in the North East (placing 23rd) and 50 Best Companies to Work For in Scotland (placing 48th), as well as gaining a 1 Star accreditation for employee engagement.

Publication features - tech

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Adopting New Technologies: Three Ways To Protect Your Data and Prevent Downtime

Advances in technology open up the potential for businesses across all industries to become digitally transformed, through streamlining operations. Increased productivity and improvement in bottom lines are the ultimate goals for any business. However, it’s important not dive into this type of new venture without the knowledge that there are risks involved with adopting new technologies and devices. Here, we cover how you can protect your business when implementing new tech.

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5 Areas Law Firms Should Focus on for Continued GDPR Compliance

GDPR is currently in full force, and we’ve already seen businesses like Facebook and Google come under fire for potential non-compliance within days of its advent. Only a month before the deadline, a Crowd Research report declared that 93% of respondents were not yet “in full compliance” with the regulation. Here Natasha Bougourd, TSG’s Lead Applications Writer specialising in IT support, Office 365 and business intelligence, talks Lawyer Monthly through the ongoing intricacies of GDPR compliance.

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Business Technology Has the Potential To Boost Mental Health in the Workplace

In our digital age, technology is often considered to be a big stressor for our mental health. Research and health warnings have helped us to realise that social media and too much screen time can increase the risk of depression and anxiety. With so much awareness around the topic now, we’re becoming more mindful as a nation and looking at ways to make changes. However, technology can work well in steering us into creating positive habits and boosting our mental health. We cover the ways business tech can support employee wellbeing.

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Five Reasons Your Digital Transformation Strategy Is Failing

The concept of digital transformation has itself seen a transformation in a few short years. When it emerged, it was dismissed as a buzzword or a fad - a fanciful idea that could never truly be realised. However, business leaders are finally understanding and implementing the fluid and adaptable strategy; 79 per cent said that digital transformation is now a strategic priority (Vodafone). We cover the reasons your digital transformation strategy may not be working.

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5 Key GDPR Considerations That Are Often Overlooked

GDPR is now in full effect, following two years of headlines shouting about severe fines – €20 million or 4% of global turnover, whichever is higher. Many businesses, however, don’t consider themselves prepared despite the past deadline; 60% of businesses state they are not “GDPR ready”, according to a Populus survey. We cover five key considerations that businesses often don't consider.

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Five Tips for Leading Teams Remotely

If you’ve always managed a team based in the same location as you, moving from an office-based team to having some or all of your team working remotely can be a significant transition. As so many businesses in the UK are now offering their employees remote and home working options, UK IT managed services company, TSG, is here to share some practical advice for leading remote teams and protecting productivity.

Additional blogs

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Microsoft 365 Business Voice Launch – An Essential Guide

We’re excited to announce the long-awaited launch of voice services embedded into Microsoft Teams, also known as Microsoft 365 Business Voice. We’ve been working behind the scenes with Microsoft on this ground-breaking internet telephony development as part of its adoption programme. TSG was involved on the advisory group to help shape what voice services within Microsoft Teams should look like.

Digitising the Social Housing Tenant Experience

With increased access to technologies that simply weren’t viable a mere 10 years ago, tenants are now expecting more from their social housing providers. With the world at your fingertips and the ability to manage your finances and utilities at the press of a button, why wouldn’t you expect the same options when it comes to managing your home? It’s essential that the social housing sector responds to these expectations to keep satisfaction ratings and tenant retentions high. But alongside the p

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Safer Internet Day and the Surprising Cybersecurity Habits of Our Future Workforce

An online presence is near-ubiquitous in the UK. Children as young as toddlers are equipped with smartphones and our daily use of the internet doubles in less than 15 years (ONS). A lot of criticism has been aimed at the younger generations – typically millennials, generation Z or younger – for spending a lot of time online, but on the flipside, this ‘always-on’ generation is the most digitally-enabled yet.

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Premier League Stalwart Jermain Defoe Sets Record Straight on ‘Love Rat’ Accusations

Premier League stalwart Jermain Defoe has had an illustrious career and shows no signs of slowing down. Over the years, he has seen his reputation sullied in the tabloids, with the reputation of ‘love rat’ following him doggedly. He sits down with The Offside Rule Exclusives to set the record straight and give fans an insight into the real Defoe, writes Natasha Bougourd.