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Natasha Bougourd

Head of Content and freelance content and copywriter specialising in onsite SEO, digital PR, feature articles, thought leadership and product and service copy.
Featured on Marie Claire, The Independent, Top Santé, The Mirror, ChronicleLive and MSN.
Specialist subjects include sustainability and climate change, mental health, racial, gender and LGBTQIA+ equality, skincare and beauty, sport, education and both B2B and B2C technology.

Hotel Manager Reveals the Dos and Don'ts of Hotel Freebies

You arrive at your luxury hotel for a much-needed getaway and settle into your gorgeously comfortable room. You admire your hotelier’s attention to detail and the beautiful amenities you have been provided with. As you lay back and relax in your cloud-like robe, you think about how wonderful it would be to experience this softness and comfort at home. Surely your robe is complimentary and you can take it home, right? Unfortunately not - we speak to a luxury hotel manager to get intel on what you can and can't take.
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Centre for Climate and Environmental Resilience | Centre for Climate and Environmental Resilience | Newcastle University

The Centre for Climate and Environmental Resilience (CCER) is a transdisciplinary Centre of Excellence. We research the environmental and societal issues caused by intensifying global change. We are now in an epoch in which human and natural systems are inextricably linked. Altered and degraded systems are having knock-on consequences for human societies and biodiversity. Climate and environmental change mean that our society and natural ecosystems need to be able to anticipate, prepare for an
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Vacancies | Newcastle University

Newcastle University's careers site attracts thousands of visitors monthly, but its user research found that many potential applicants were put off by its academic prestige, wrongly believing they need a degree or background in higher education to work at the university. My task was to rewrite the website to make it more open to potential applicants without degrees or academic backgrounds.
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Rain Data website

I wrote the Rain Data website, including the homepage and feature pages, as a freelance project. For this, I distilled a lot of complex tech information into easy-to-understand compelling copy. We incorporated SEO into this project, focusing on replacement parts.
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Using Digital to Drive Your Transport Business Forward

This Mandata whitepaper details how businesses in the haulage sector can set themselves apart by strategically using digital technology. It includes a survey of haulage providers on their biggest challenges and analysis of the results, plus case studies and customer stories.
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Let's work together

Need freelance copywriting services and like what you've seen?

Get in touch with your requirements! This can be the start of a beautiful partnership...

If you work in one of the following sectors, we'll get along:

  • skincare and beauty
  • women's lifestyle and issues
  • racial and LGBTQIA equality
  • further and higher education
  • consumer health
  • B2B technology
  • B2C technology
  • hospitality and leisure

Not in one of these sectors? Don't worry - from manufacturing to medical diagnostics, I've written about it! Let me know what you need and we'll see if we're a match.

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5 Changes You Need To Make To Your Winter Skincare Routine

Show your skin some love throughout the harsh winter season by updating your skincare routine with these hydrating tips from Tanologist…
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I’ll Probably Be on Antidepressants for Life - And That’s OK

After 12 years on antidepressants – sertraline for the first five, and mirtazapine for the last seven, if you’re interested – I tried and failed for a second time to come off them. And I'm not ashamed to say I might need them for the rest of my life.
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Toys Most 90s Babies Had Now Selling For Thousands

You could be sitting on thousands of pounds worth of valuables from your popular childhood toys. Whether your childhood toys are shoved under the bed or in a box in the attic, it's time to dust off those boxes as they could bring you in more money than you expect. Many of your childhood favourites, once so very popular, are now collector's items.
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Dogs' 5 Sleeping Positions Explained and What They Say About Their Personality

You might have seen your pup adopting some strange positions during their nap time and wondered how they could possibly feel comfy. But the way our dogs go to sleep actually tells us a lot about how they're feeling, and it can even give us an insight into their ancestry.
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Onsite client content

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Dr.Lipp •

Why Are My Lips Dry?

You’ve perfected your skincare routine, from cleansing to moisturising and SPF protection. Your face has never felt better, except for one problem: your perma-chapped lips. You’re religious with applying your lip balm, so what gives? You wonder in despair, “why are my lips SO dry?!” There are loads of causes of chapped lips, including some that might surprise you. Here, we cover everything that could be causing your chapped lips and how you can solve them.

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Cath Kidston UK •

The Bag Trends to Watch For 2022

Bags never go out of fashion. But the style of bags we favour changes with our needs and the seasons. For example, clutches and pochette styles fell out of favour in 2020 and 2021 because we didn't have a need for tiny night-out bags. Meanwhile, we've seen a resurgence in larger bags and backpacks in the past year as hybrid working has us carrying laptops around. Here, we cover the next evolution of bag trends and the styles you need to know for 2022.

Publication features

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Voice Online •

Black Men, Speak to People You Trust About How You Feel

Mental health is at crisis point in the UK. Even pre-pandemic, the country faced a mental health crisis, and COVID-19 only deepened it. Now, the cost-of-living crisis risks tipping the state of mental health in the UK over the edge, with poorer people twice as likely to experience depression as a result of rising costs. While women are more likely to experience mental health conditions, the consequences can be deadlier for men – suicide is the biggest cause of death for men under 45. Find out how men can seek judgment-free mental health support via loved ones.

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BetaNews •

Are Health Apps Offering Wellbeing Solutions or Exacerbating Our Health Problems?

In the era of smartphones, we can now manage and even improve our health on our handheld devices. Whether you’re struggling with your mental health, want boost your physical health with your exercise regime or, you’re seeking to achieve a better night’s sleep -- there’s a wide choice of apps to turn to for support. Apps range from guided meditation to comprehensive running plans, and they can even track your sleep and mood. But are they doing more harm than good?

Client quote features

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Skincare Diet: The Six Key Foods You Should Eat To Improve Oily, Dry and Combination Skin

Whether your skin is dry, oily, or combination, these are the six foods you should be eating - and some of them may surprise you.
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Blending tech and education

The Digital Skills Gap Starts at School

A recent study has shown that courses encouraging young people’s digital skills are failing, meaning pupils leave school underequipped for entering the digital economy. Here, we discuss the link between school education and the digital skills gap
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Digital Transformation Is More Human Than Ever

Digital transformation is a concept you’ll no doubt be familiar with by now. The use of technology to improve business processes, resulting in better efficiency and productivity, is nothing new. If done right, it’s highly profitable, with British businesses attributing a 34% revenue growth to their digital transformation efforts (IDG). But the human touch remains a key element - here, we discuss.
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National Coding Week – Reap the Benefits of an Upskilled Workforce

It’s fitting that, on the first day of National Coding Week, the World Economic Forum has projected that robots will create 133 million jobs compared to the 75 million it will displace by 2022. Why is this fitting? It’s because the same study found that software developers will become particularly in-demand, as well as data analysts and social media specialists. Here, we discuss why digitally upskilling employees will give businesses an edge over competitors.
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Thought leadership content

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TSG •

The Pros and Cons of Flexible Working

It's once again Commute Smart Week, arranged by Work Wise UK. The initiative aims to raise the awareness of how remote working and smarter ways of commuting can benefit businesses and their employees in the winter months. Working from home is now recognised as a credible alternative to being in the office in the winter. With bad UK winter weather costing the economy £1 billion annually, it's time businesses embraced flexible and remote working.

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TSG •

Our Women in Technology Leadership Talk Representation and Tech on International Women’s Day

Our series of blogs focusing on 5 women in technology roles at TSG was so popular for last year’s IWD that we thought we’d continue with the theme, but with a twist. This year, we sat down with two of our female leaders at TSG – Clare Townsend, Service Desk Manager and Laura Heath, Head of Product Development – to talk about their experiences as women in the tech industry and how they think we can increase women’s representation in technology.

Press releases

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TSG •

Tsg Wins Three Sunday Times Best Companies to Work for 2020 Awards

TSG is proud to announce it has won three awards from Best Companies as part of the Sunday Times Best Companies to Work For 2020. In its first year of entering this prestigious programme, TSG has been voted as one of the 30 Best Companies to Work For in the North East (placing 23rd) and 50 Best Companies to Work For in Scotland (placing 48th), as well as gaining a 1 Star accreditation for employee engagement.

Publication features - tech

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Adopting New Technologies: Three Ways To Protect Your Data and Prevent Downtime

Advances in technology open up the potential for businesses across all industries to become digitally transformed, through streamlining operations. Increased productivity and improvement in bottom lines are the ultimate goals for any business. However, it’s important not dive into this type of new venture without the knowledge that there are risks involved with adopting new technologies and devices. Here, we cover how you can protect your business when implementing new tech.

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Lawyer Monthly | Legal News Magazine •

5 Areas Law Firms Should Focus on for Continued GDPR Compliance

GDPR is currently in full force, and we’ve already seen businesses like Facebook and Google come under fire for potential non-compliance within days of its advent. Only a month before the deadline, a Crowd Research report declared that 93% of respondents were not yet “in full compliance” with the regulation. Here Natasha Bougourd, TSG’s Lead Applications Writer specialising in IT support, Office 365 and business intelligence, talks Lawyer Monthly through the ongoing intricacies of GDPR compliance.

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Business Technology Has the Potential To Boost Mental Health in the Workplace

In our digital age, technology is often considered to be a big stressor for our mental health. Research and health warnings have helped us to realise that social media and too much screen time can increase the risk of depression and anxiety. With so much awareness around the topic now, we’re becoming more mindful as a nation and looking at ways to make changes. However, technology can work well in steering us into creating positive habits and boosting our mental health. We cover the ways business tech can support employee wellbeing.

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ITProPortal •

Five Reasons Your Digital Transformation Strategy Is Failing

The concept of digital transformation has itself seen a transformation in a few short years. When it emerged, it was dismissed as a buzzword or a fad - a fanciful idea that could never truly be realised. However, business leaders are finally understanding and implementing the fluid and adaptable strategy; 79 per cent said that digital transformation is now a strategic priority (Vodafone). We cover the reasons your digital transformation strategy may not be working.

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https://www.insightsforprofessionals.com •

5 Key GDPR Considerations That Are Often Overlooked

GDPR is now in full effect, following two years of headlines shouting about severe fines – €20 million or 4% of global turnover, whichever is higher. Many businesses, however, don’t consider themselves prepared despite the past deadline; 60% of businesses state they are not “GDPR ready”, according to a Populus survey. We cover five key considerations that businesses often don't consider.

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Facilities Management Forum | Forum Events Ltd •

Five Tips for Leading Teams Remotely

If you’ve always managed a team based in the same location as you, moving from an office-based team to having some or all of your team working remotely can be a significant transition. As so many businesses in the UK are now offering their employees remote and home working options, UK IT managed services company, TSG, is here to share some practical advice for leading remote teams and protecting productivity.

Additional blogs

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TSG •

Microsoft 365 Business Voice Launch – An Essential Guide

We’re excited to announce the long-awaited launch of voice services embedded into Microsoft Teams, also known as Microsoft 365 Business Voice. We’ve been working behind the scenes with Microsoft on this ground-breaking internet telephony development as part of its adoption programme. TSG was involved on the advisory group to help shape what voice services within Microsoft Teams should look like.

TSG •

Digitising the Social Housing Tenant Experience

With increased access to technologies that simply weren’t viable a mere 10 years ago, tenants are now expecting more from their social housing providers. With the world at your fingertips and the ability to manage your finances and utilities at the press of a button, why wouldn’t you expect the same options when it comes to managing your home? It’s essential that the social housing sector responds to these expectations to keep satisfaction ratings and tenant retentions high. But alongside the p

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TSG •

Safer Internet Day and the Surprising Cybersecurity Habits of Our Future Workforce

An online presence is near-ubiquitous in the UK. Children as young as toddlers are equipped with smartphones and our daily use of the internet doubles in less than 15 years (ONS). A lot of criticism has been aimed at the younger generations – typically millennials, generation Z or younger – for spending a lot of time online, but on the flipside, this ‘always-on’ generation is the most digitally-enabled yet.

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The Offside Rule •

Premier League Stalwart Jermain Defoe Sets Record Straight on ‘Love Rat’ Accusations

Premier League stalwart Jermain Defoe has had an illustrious career and shows no signs of slowing down. Over the years, he has seen his reputation sullied in the tabloids, with the reputation of ‘love rat’ following him doggedly. He sits down with The Offside Rule Exclusives to set the record straight and give fans an insight into the real Defoe, writes Natasha Bougourd.