Dear Hiring Manager,

I am writing to apply for the exciting vacancy of Content Marketing Executive (Cyber-Security) at Sophos.

With 13 years’ experience in writing content for a range of marketing purposes, including blogs, articles, landing pages and whitepapers, plus my experience in working directly with Sophos while at a partner organization, I’m confident I’m a great fit for this role.

During my time with TSG, I worked directly with Sophos and produced a significant volume of content on its products and services, as well as broader content around the importance of cyber-security. The products I created content on included XG Firewall, Intercept X, Synchronized Security, Heartbeat, Phish Threat and Central Endpoint Protection. I worked closely with contacts at Sophos, as well as C-suite colleagues including our Chief Technology Officer, to produce content plans aligned to both TSG and Sophos’ product priorities and business objectives.

Of all the TSG partners I wrote content for, Sophos was by far my favorite as I have a strong interest in cyber-security and a passion for providing education on the topic. I’m proud to share content I wrote on the topic of cyber-security while at TSG, some of which I ghost-wrote for more senior colleagues:

• https://www.tsg.com/insights/blog/i-have-endpoint-protection-why-do-i-need-a-firewall
• https://www.tsg.com/insights/blog/hackers-are-developing-bespoke-malware-to-target-fortune-500-enterprises
• https://techround.co.uk/cybersecurity/worlds-most-expensive-phishing-attacks-and-how-you-can-prevent-them/
• https://computingsecurity.co.uk/articles/index.php?article_id=12063&Mag=security
• https://betanews.com/article/5-cybersecurity-myths/
• https://www.datacenterdynamics.com/en/opinions/four-cybersecurity-mistakes-your-remote-workforce-is-making/

I also have broader experience in technology, having worked with SaaS service providers, TSG partners including Microsoft and Datto, and transport technology provider Mandata. For the latter, I created an anchor asset in the form of a whitepaper, which achieved a 12% conversion rate. I then amplified this through digital PR content, repurposing different areas of the whitepaper and using the unique data collected as part of the project to secure digital PR coverage.

In my current role at Rebellion Marketing, I use AI in a range of different ways in my workflows. This includes using Frase to optimise onsite content using NLP keywords and AI-generated structures, Koala to create outlines and different generative AI tools including ChatGPT and Gemini to generate ideas, strategically review content and carry out initial research, which I always thoroughly validate. I’m a strong advocate for human-written content and do not publish AI-generated content, but instead use it as a starting point and to speed up content production and for creative inspiration. I’m well-versed in both AI’s potential for efficiency and its propensity to hallucinate or produce meaningless fluff.

I believe my direct experience in working with Sophos, plus my strong track record in delivering content in a range of formats and for differing purposes, makes me the ideal candidate for this role. I’m also incredibly excited at the prospect of working directly for Sophos, having spent so much time creating content for your business previously and thriving on writing about cyber-security.

Thank you for taking the time to consider my application, and I look forward to hearing from you.

Yours faithfully,

Natasha Bougourd