Shelter portfolio - Natasha Bougourd

Portfolio

I am an experienced Head of Content and Senior Copywriter with a strong background in SEO, content strategy and digital marketing across not-for-profit B2B and B2C sectors. Proven track record of delivering high‑performing content that drives search rankings, organic traffic, engagement and conversions. Skilled in managing end‑to‑end content production, using data and analytics to inform decisions and translating complex topics into clear, engaging content. Passionate about high‑quality, human‑led content supported by efficient processes and tools.

Featured content

St Margaret's Hampstead • 14th October 2024

Sports For Girls: Smashing Stereotypes to Create Enduring Passion

• Ranking #1 for “girls sports”
• Ranking #1 for “sports for girls”
• Ranking #1 for “girl sports”
• Ranking #1 for “sports girls”

Newcastle University • 3rd April 2024

Vacancies site rewrite

• Brief: position the university as an inclusive employer and not just open to those with degrees or university backgrounds
• 26 position 1 rankings, including non-branded terms "Newcastle vacancies", "NCL vacancies", "NCL jobs" and "university teaching jobs"
• 43% increase in applicants from diverse backgrounds within 3 months

Mandata • 3rd April 2024

Using Digital to Drive Your Transport Business Forward

• Conversion-driven whitepaper
• Focused on timely sector issues including ageing workforce and lack of digitalisation
• 12% conversion rate from whitepaper download follow-up

Daily Mail • 7th May 2024

Hotel Manager Reveals the Dos and Don'ts of Hotel Freebies

• Domain rating: 91 • Affluent, mid-aged audience • Article ghost-written from scratch

Seed Sheets • 2nd April 2026

The Best Bedroom Colors to Enhance Kids' Concentration

• Domain rating: 52
• Publication heavily read by semi-affluent parents
• Article written from scratch

The Mirror • 14th April 2022

Dogs' 5 Sleeping Positions Explained and What They Say About Their Personality

• Domain rating: 91
• Trusted national news publication
• Reached large audience of pet owners

Brighterly • 15th January 2026

How to Write a Short Story: 10 Tips to Help Your Kid

• Ranking #1 for “how to write a story”

Aqua Compliance • 1st October 2025

8 Causes of Sick Building Syndrome & How to Prevent Them

• Ranking #1 for “sick building syndrome”

Polymedia • 4th August 2025

the Ultimate Guide to PR Stunts

• ranking #1 for “PR stunt”
• ranking #1 for “what’s a PR stunt”
• ranking #1 for “PR stunt meaning”
• ranking #1 for “PR stunts”

Polymedia • 22nd April 2025

What Is Newsjacking & How Should You Use It?

• Ranking #1 for “newsjacking”

Armathwaite Hall • 10th June 2024

What to Bring to a Spa Day

• Ranking #1 for “what to wear to a spa day”
• Ranking #1 for “what do you wear in a spa”
• Ranking #1 for “what to wear at spa”
• Ranking #1 for “can you wear a bikini to a spa”

CityAM • 31st January 2024

What Does the Brexit Legacy Mean for the Conservatives?

• Domain rating: 82
• Trusted national news publication
• Reactive comment on financial impact for broker client

Top Sante • 20th January 2022

5 Changes You Need To Make To Your Winter Skincare Routine

• Domain rating: 45
• Online edition of trusted print publication
• Article ghost-written from scratch

Edinburgh News • 20th November 2020

‘Can I Have a Room With an Ocean View... And a Dead Mouse?’ Hotels Get Bizarre Requests

• Domain rating: 84
• Trusted local coverage in key location
• Qualitative unique dataset and quote produced

The Offside Rule • 1st October 2018

Premier League Stalwart Jermain Defoe Sets Record Straight on ‘Love Rat’ Accusations

Premier League stalwart Jermain Defoe has had an illustrious career and shows no signs of slowing down. Over the years, he has seen his reputation sullied in the tabloids, with the reputation of ‘love rat’ following him doggedly. He sits down with The Offside Rule Exclusives to set the record straight and give fans an insight into the real Defoe, writes Natasha Bougourd.